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As Ben Goldacre, author of Bad Science , explains, by randomly assigning people to one intervention or another and measuring the outcome in the same way across both groups, you can rule out alternative explanations for differences between groups
You can manage your cigarette cravings by: Distracting yourself by doing other things such as watching your favorite movie, doing the dishes, taking a shower, or calling a friend
The marketing of sweet-flavored products is part of a decadeslong strategy by tobacco companies to attract new customers
Courtney Zimmerman, research technologist
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